Viewing: Sales & Marketing

8 Strategies Driving Traffic to Your Lead-Gen Site

By on 21st July 2017

In the digital world, you’ll come across various types of lead generating (or lead-gen) sites. There’s a valid reason for this, as these pages allow all types of businesses to capture relevant information about potential customers, so they can ultimately

Build a Team That Will Center Your Product Around Customer Experience

By on 17th July 2017

Customer Experience (CX) is generally described as the interaction between an organization and a customer. This interaction includes a customer’s attraction, awareness, discovery, cultivation, advocacy, purchase and use of a service. Why Build a CX Team Building a team that considers and

Marketing and the Importance of Content Brevity

By on 30th June 2017

“Don’t tell me how the clock works, tell me the time.” Marketers become very passionate when talking about their company, products and services. As well they should. However, for many, the challenge is conveying their message quickly. Keeping the audience

The 3 Pillars For Marketing Success – An Elastic Grid Case Study

By on 23rd June 2017

As Elastic Grid accelerates its shift towards fully becoming the first channel Marketplace, I wanted to reflect on how we enable Marketing to play an integral role for internal and external stakeholders to embrace change, while generating demand. Digital interactions

Why You Should Try Using Emoji In Your Marketing Emails

By on 15th June 2017

Following on from my previous article about using emoji in work emails, let’s look at why and how you can leverage emoji icons within your marketing strategy, and generate more engagement. Why should I consider emoji in my marketing strategy?

4 Tips For Work Emoji Etiquette

By on 25th May 2017

In light of the recent emoji update, I wanted to reflect on the business impact of these little emotive cartoons. Back in the day, smileys were only used by teenagers chatting online. Now we see more and more people leveraging

Doing Business In The EU? Then Get Ready For GDPR

By on 15th May 2017

On May 25th 2018, the European Union will start enforcing the General Data Protection Regulation (GDPR) for all companies that manage any type of personal data in the EU. From that point onward, failure to comply can result in pretty

call to action (cta) to generate leads

Call-to-Action (CTA) Best Practices (Part 1)

By on 11th May 2017

Lead generation can be hit and miss. While some people might find your website and offering easily and convert immediately, others view your pages then leave without telling you their name, phone number or email. It could be that your visitors didn’t

Maximizing Lead Generation Through The Power of Campaign Aggregation

By on 2nd May 2017

Elastic Grid is always looking to help channel resellers maximize their lead generation potential. Our initiatives such as user feedback, brand/reseller relationship building and partner profiling allow us to clearly identify and solve channel resellers’ pain points. As a result, we evolved into the

It’s Not Me, It’s You. Why Customers Leave Brands

By on 28th April 2017

Taking a customer-centric approach when creating marketing campaigns is not a new concept. But how has it changed in the digital age of the hyper-connected consumer? Today brands aren’t just vying for the divided attention of customers against other brands.

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