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content that gains both shares and links is better positioned to build authority and drive traffic

Content Amplification Success Combo: Social Shares + Links

By on 17th March 2017

With social media usage exploding, most marketers believe social sharing is the only activity they need for their content amplification strategy. Social sharing is part of, not, the amplification process and content shares on their own are not always a

How World Events Impact Marketing Strategy

By on 9th March 2017

Nowadays, with the prevalence of digital communications, community managers are exposed to many events happening around the world on a daily basis. For some of them, a great marketing strategy is to react as fast as possible to news. How

content marketing

Stop Overthinking, Start Writing Your Content

By on 2nd March 2017

Business owners and marketers can overthink too much when it comes to content marketing creation. They tend to get hung up on producing game-changing masterpieces. And if they ever get the content out, it’s rarely as compelling as they predicted

4 Ways Virtual Reality Will Affect Marketing

By on 23rd February 2017

Although virtual reality isn’t new, the way it’s being used for marketing purposes is. VR allows you to experience a theme or situation like if you’re there but with no direct physical effects. Virtual reality refers to an immersive, computer-generated

Deconstructing Monoliths: Rise of The Micro-Services

By on 10th February 2017

Monolith means “one stone”. That sounds like something old, something that takes a long time to build. When talking about organisations, we consider monoliths as large corporate structures we regard as indivisible and slow to change. That same definition applies to software, whether

Stop Reporting And Start Monitoring

By on 23rd January 2017

In business, we often talk about keeping a finger on the pulse but what exactly that means and how to do it are often difficult to define. In isolation, individual KPI’s are important, however how do we connect it all

6 Digital Marketing Trends To Look Out For

By on 6th January 2017

Have you started planning your digital marketing strategies for 2017? Whether yes or no, are you capitalizing on the next trends boom? In a constantly evolving media landscape, with new technology, social media tools and best practices replacing old, whoever

You’ve Got Hyper-Personalized Email

By on 2nd December 2016

One of the first things people do every morning, after hitting the snooze button, is reach for their phone to check their email. It has almost become a subconscious act. And all throughout the day and the last thing at

Release Notes graphic

Release Notes – November 28, 2016

By on 28th November 2016

Release Notes Stay tuned for these regular updates following each of our agile platform development sprints. 1. Channel Reports Campaign micro-site registrant information is now available in the Partner Engagement module site breakdown.     2. Auto-Opt Out for Hard Bounced Emails

How Going Viral Benefits B2B Marketing

By on 18th November 2016

When you hear the term ‘viral marketing’, you think about some unorthodox or funny YouTube videos. Remember the Volvo Truck video of Jean-Claude Van Damme’s doing the splits  or dumping water on celebrity businessman now US President elect Donald Trump

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