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Scaling Support to Maximize User Success
While Elastic Grid’s rapid user growth validates the Marketplace vision and the pressing need for the product we’re building, it also comes with challenges. Making interactions work for, not against, us Leading our marketing efforts at Elastic Grid, I recently
Case Study: How Marketing and Product Teamwork Fosters Growth
Collaboration between marketing and product with a user-first approach can result in amazing creations. With a growth mindset, we recently focused on ways to empower more businesses to leverage Elastic Grid so they can grow their bottom line. Mentality shift:
Getting Personal with Personalization
It’s difficult to think of a more exciting time in marketing. New technology is providing companies with amazing avenues to directly interact with customers, and delivers multiple touchpoints across a vast array of channels and devices. This has created an
14 Tools That Will Boost Your Marketing Stack
Being aware of what your marketing stack consists of, and working towards improving, it is the first step to stronger demand generation, better team alignment and higher business efficiency. Adding tools to it can be necessary, but above all, make
8 Strategies Driving Traffic to Your Lead-Gen Site
In the digital world, you’ll come across various types of lead generating (or lead-gen) sites. There’s a valid reason for this, as these pages allow all types of businesses to capture relevant information about potential customers, so they can ultimately
Build a Team That Will Center Your Product Around Customer Experience
Customer Experience (CX) is generally described as the interaction between an organization and a customer. This interaction includes a customer’s attraction, awareness, discovery, cultivation, advocacy, purchase and use of a service. Why Build a CX Team Building a team that considers and
Marketing and the Importance of Content Brevity
“Don’t tell me how the clock works, tell me the time.” Marketers become very passionate when talking about their company, products and services. As well they should. However, for many, the challenge is conveying their message quickly. Keeping the audience
The 3 Pillars For Marketing Success – An Elastic Grid Case Study
As Elastic Grid accelerates its shift towards fully becoming the first channel Marketplace, I wanted to reflect on how we enable Marketing to play an integral role for internal and external stakeholders to embrace change, while generating demand. Digital interactions
Why You Should Try Using Emoji In Your Marketing Emails
Following on from my previous article about using emoji in work emails, let’s look at why and how you can leverage emoji icons within your marketing strategy, and generate more engagement. Why should I consider emoji in my marketing strategy?
4 Tips For Work Emoji Etiquette
In light of the recent emoji update, I wanted to reflect on the business impact of these little emotive cartoons. Back in the day, smileys were only used by teenagers chatting online. Now we see more and more people leveraging
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