Viewing: Design & Development

2017 User Feedback Report

By on 5th April 2017

User feedback is in and the verdict is… Channel resellers want access to more brands and marketing content, in one place. 2017 is all about Reinventing Channel Marketing. As a demand generation Marketplace, a key driver of change is listening to our

Stop Reporting And Start Monitoring

By on 23rd January 2017

In business, we often talk about keeping a finger on the pulse but what exactly that means and how to do it are often difficult to define. In isolation, individual KPI’s are important, however how do we connect it all

How Elastic Grid’s Software Development Team Is the Backbone of a Satisfied Customer

By on 25th November 2016

Brands need an in-depth understanding of their customers’ needs and wants, while keeping up with business demands. And Elastic Grid does exactly that. Collaboration between Elastic Grid’s software development team and other departments (i.e customer experience, marketing, creative services) is

Influencing User Behavior with End-To-End CX

By on 4th November 2016

In order to influence someone’s behavior you need them to make a choice. Choice involves someone feeling the affects of their current situation, assessing the options and choosing to do something different. If you force behavior change, you may have

Get Your A-game On With Our Email UX Testing Takeaways

By on 2nd September 2016

At Elastic Grid, we’re always looking for ways to improve our products and services, so it was time for email UX testing.  The CX team wanted to analyze the reception, performance and call-to-action (CTA) click-through of its emails used in

whiteboard animations

Why Customers Can’t Get Enough of Whiteboard Animations

By on 5th August 2016

There’s a fun simplicity about whiteboard animations that cannot be achieved by other video formats. The constant visually and mentally stimulating movement provide a way for companies to engage in the sales conversation with customers that’s more subtle than real-life

Testing Your UX Theory Before UX Design

By on 10th June 2016

The UX Theory Context is important in UX, especially when asking a person to perform an action. However, if you can communicate an idea without context, you’re probably on the right path. We in the UX team at Elastic Grid

CX at Elastic Grid

By on 6th May 2016

We in the Elastic Grid CX (Customer Experience) team love our Lego because at its core, the yellow brick toy helps us to keep developing fundamental skills required for our jobs; imagination and practical problem solving. Throwing a bucket of

Back to Basics: 5 Tips for Effective Email Marketing

By on 11th March 2016

As people are more connected to each other through the internet, email communication has become the norm. Today, email marketing campaigns are essential to any marketing strategy, and are powerful tools to relay your information and build relationships. If done

email user experience

How To: Improve Your Email User Experience

By on 5th November 2015

Despite a wealth of articles out there proclaiming the best ways to optimize email user experience (UX), many marketers still struggle with the basics. I still regularly receive emails that aren’t mobile friendly, have very complex layouts, and include so

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