Last week, we concluded our blog series “The Four Stages of Partner Marketing Enablement“, by discussing the final stage in successful partner enablement: delivery. We hope you enjoyed the series. If you haven’t already, you can download the full white paper for more information on the four stages here.
Before we move away from the topic of Partner Enablement, we’d like to provide you with more information on Elastic Digital’s partner enablement product: Solution Enablement Toolkits.
Your partners want a simple, step-by-step, repeatable process to learn how to bring your solutions to market. That’s where Solution Enablement Toolkits, or SETs for short, come in. They are secure online portals that facilitate quick understanding of your solutions, new and evolving, by organizing information and resources into the four stages of successful partner enablement: Learn, Promote, Sell and Deliver.
It’s simple. First, we build your secure online portal. Then, each time a new product, solution or upgrade goes to market, we add a new Solution Enablement Toolkit for your partners.
Once your partners log in, they are guided through the best steps to take at each stage in the enablement process. They are provided with guides, templates, calculators, playbooks and other documentation to review for all products and solutions made available via your SETs.
SETs can make the difference between generating leads and generating revenue. Don’t believe me? Check out what some IT Channel partners are saying:
“This approach is the single best thing you could do to enable your channel. I’ve got 80 reps today but only a few can sell your product effectively. This is how you get all 80 to sell.” North American Partner
“This is exactly the direction we are going as a company, but we have not built out all the tools yet. This cuts our time to market by 80%. I want to take this approach and roll it out to all of our global offices.” North American Partner
If you want to learn more about integrating Solution Enablement Toolkits with your partner program, please contact us to schedule a demo.
Meghan is Marketing Manager at Elastic Grid. Having previously led the project management and account management teams, Meghan knows first-hand the impact Elastic Grid can have on demand generation for clients. Now, she gets to use the platform to market Elastic Grid itself.