B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blog


Google Partner Onsite Helper Yields Actual Revenue Utilising Elastic Grid

By on 27th January 2016

“Elastic Grid packs a punch and hits the target with great results.”

– Adrian Cosman-Jones, CEO, Onsite Helper

The Challenge

More than five million organisations and businesses around the world are now using Google to communicate more efficiently with colleagues, clients and customers.

Despite this, Onsite Helper, a Melbourne based IT support service provider found it difficult to get the message out on the extensive range of applications Google for Work has to offer, and how businesses can take full advantage of these services.

Adrian Cosman-Jones, CEO at Onsite Helper, explained that their outbound lead generation strategies were non-existent. He wanted to find an efficient and effective way to communicate with potential clients in non-technical terminology.

The Solution

Valuating its partners, Google provided Onsite Helper with Elastic Grid. The cloud-based, automated demand generation platform delivered the ideal solution, and resulted in a $10,000 revenue stream for Onsite Helper.


As a specialist in integrated IT solutions for small businesses, Onsite Helper needs to be able to quickly communicate with its diverse client base located throughout the state of Victoria, in Australia. The company provides a comprehensive range of services to the accounting, legal, finance, real estate, health and hospitality professions.

The main objective of the campaign generated utilising the Elastic Grid platform was to achieve more leads with minimal effort and maximum results,” Adrian said. “Another objective was to quickly qualify those leads that align with our target market so we could focus on immediately responding to their requests.

Adrian commented that he used Elastic Grid because it has a simple to use interface, can be deployed quickly and communicated with the target audience in a clear and simple way.

Elastic Grid packs a punch,” he said, “and hits the target with great results. Additionally, the post-campaign analysis provided insights into how engaged the prospect was, which allows me to tailor the next communication method to gain a better result.”

The Results

As a direct result of the nurture flow campaign, Onsite Helper generated $10,000 in actual revenue.

The Google for Work campaign has performed very well,” said Adrian enthusiastically.

An additional and unexpected bonus of the campaign was Onsite Helper were able to acquire a number of new clients and complete Google for Work migrations. “These clients also became ongoing IT support clients for our business, so essentially we had two wins from the one client,” he added.

As well as being pleased with the performance of the campaign, Adrian also praised the support he received from Melbourne based Elastic Grid, Grid Marketing Specialist (GMS): Anfernee Chessnutt.

“Anfernee was very responsive and provided great advice and support during and after campaign execution with great effect. We would like to run other Google campaigns on Elastic Grid in the future.”

For more success stories, visit Elastic Grid’s Results Page.


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Release Notes – February 1

By on 1st February 2016

Release Notes Stay tuned for these regular updates following each of our agile platform development sprints. 1. Channel Analytics Partner Engagement Added new filters to provide more reporting information in the Partner Engagement page. Breakdown by Module Site Customer Engagement Released Channel

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5 Considerations When Implementing a Global Channel Strategy

By on 21st January 2016

As borders in the business world continue to fade, vendors that look beyond their local landscape and roll out channel programs globally have a distinct advantage over their competition. Creating a comprehensive channel strategy helps them identify value-added resellers and


Key Channel Marketing Trends to Implement in 2016

By on 14th January 2016

As we embark on a new year, let’s take a look at a few trends you can take advantage of to boost your channel marketing success in 2016: Expanding partner programs to address all partner types The opportunities for vendors to broaden the


Elastic Grid Helps Eetong Guangda Generate $120K in Actual Revenue

By on 13th January 2016

“The marketing campaigns successfully delivered professional knowledge to our customers in a simple and effective way. This freed up the sales team, allowing us to utilize the online resource to promote our brand.” – Chuan Li, Product Manager at Eetong

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Release Notes – January 11, 2016

By on 11th January 2016

Release Notes Stay tuned for these regular updates following each of our agile platform development sprints. 1. Channel Analytics Added new filter to provide more reporting information in the Partner Execution page. Breakdown by Social Media 2. User Registration Simplified User registration process


3 Reasons You Should Bring Social Media to Your Channel

By on 7th January 2016

Engaging with an increasingly fragmented marketplace has posed significant challenges for both vendors and their partners. This has led to a shift in the vendor-partner dynamic, which has evolved considerably in recent years. Vendors are faced with a surge of

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Release Notes – December 14

By on 15th December 2015

Release Notes Stay tuned for these regular updates following each of our agile platform development sprints. 1. Vendor Role Requests Users can now request access to Vendors/Suppliers with their exising account without re-registering. Once approved, you will be notified via a confirmation


5 Ways Cooking Can Make You a Better Leader

By on 9th December 2015

I’m definitely not the best cook in the world, but I really enjoy the process (especially with a glass of wine or two). My love affair with cooking started when I was a young boy, helping mom out in the kitchen.