through-partner marketing webinar

Webinar: B2B Campaign Automation. Simplified. May 15th

By on 11th April 2014

Is through-partner marketing getting easier or more complex?

We think it’s getting more complex. With partners at the center of revenue generation for the vast majority of IT vendors, responding effectively and rapidly to that burgeoning complexity is of paramount importance.

And with customers conducting up to 80% of their research and decision making before contacting sales, you can’t just give your partners a few emails, landing pages and a couple of direct mail pieces and expect them to get results. You have to provide them with tools to automate fully-cooked demand generation campaigns.

Attend the Webinar

Join Cameron Avery, CEO of Elastic Grid, on 15 May as he outlines the complexities of through-partner marketing and how you can simplify B2B campaign automation for your partners.

During this session he’ll illustrate how our fully-responsive, cloud-based B2B marketing platform works. See the results it’s getting, and find out what IT vendors and their partners think of this partner-centered marketing automation platform.

To register for this BrightTalk webinar from purechannelapps, click here.

A day in the Life of ...

A day in the Life of Chelsea Figgins-Wright – NAM Team Lead

By on 3rd April 2014

To give readers a better understanding of the ‘who’ behind Elastic Grid, we’re kicking off a series of posts titled ‘A Day in the Life…’. It showcases the team working on Elastic Grid around the world. We start the series

Elastic Grid News and Developments

Elastic Grid. B2B Sales and Marketing. Simplified.

By on 25th March 2014

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Partner Spotlight

Partners Get Great Results, in India.

By on 19th March 2014

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Centralize sales and marketing resources

6 Point Checklist for a Partner-Centered Universe: #6 Centralize sales and marketing resources in one user-friendly place

By on 11th March 2014

In the previous blogs for this series, we looked at ways to put your partners at the center of your universe. It’s now time to acknowledge that you are probably not the only person in their world, and that it

Partner Spotlight

Partners Get Great Results, in China.

By on 7th March 2014

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Results-driven creative

6 Point Checklist for a Partner-Centered Universe: #5 Deliver campaigns designed to achieve results

By on 4th March 2014

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Elastic Grid News and Developments

Elastic Grid gets even better!

By on 28th February 2014

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Great Content

6 Point Checklist for a Partner-Centered Universe: #4 Give your partners great content

By on 25th February 2014

Once you’ve put technical and human support in place for your sales partners, it’s time to look at their main selling tool – the content of your communications. There’s no arguing that great content drives great results. Your partners are

GridBlueprints

Introducing Elastic Grid Blueprints

By on 20th February 2014

Fast and steady wins the race Elastic Grid Campaign Blueprints simplify Grid campaign creation, helping you to generate leads sooner. They combine best practice responsive design with the flexibility to make the most of your messaging and marketing assets, while