B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blog

Elastic Grid

Elastic Grid Platform Updates: Dec 14

By on 18th December 2014

Merry Christmas from Elastic Grid! Our agile development team released some exciting new features last month, as well as some enhancements to existing features.

Before we get into them, if you missed any previous platform updates, you can find them here.

Spotlight Tiles


Partners can expect to see vendors promoting their key campaigns, events or other important information on their vendor portals. Three new editable Spotlight Tiles allow region and language-specific localizations, so partners can expect good news for their region, faster.

Apps and Links



It’s now easy to offer your partners centralized access to your existing partner offerings, like content syndication, marketing collateral, training and much more. Vendors can now add apps and resource links to their portals. Single sign-on lets partners get to the resources they need, sooner.

Vendors can promote all approved channels in the one place. And, access is limited to accredited partners, so they only see what they can access immediately.

Better Single Pane View


The existing single pane view of campaigns was recently upgraded to show you all campaign details at-a-glance, making campaign execution even easier.

The at-a-glance Nurture Flow view lets partners see their email, posts and Tweet schedules quickly, along with execution dates, recipient list access and the ability to hide/expand details to learn more.

Capture Anonymous Contacts


Partners can now add anonymous leads to their contact lists with ease. This makes it easy to target them with follow-up campaigns, generating more leads to convert into opportunities, and revenue.

Why? Well, they’ve already shown interest in one of your co-branded campaigns. Chances are, they’ll find future campaigns of interest too. Help them to contact partners sooner and convert from anonymous to known contact.

These are just some of the updates that went live last month. Contact your Elastic Grid Marketing Specialist for more details or contact us to request a demo.

Feel free to check out recent Partner Spotlights to see the great results partners are getting across vendor campaigns on Elastic Grid, around the world.

Wishing you a Safe, Prosperous and Happy New Year! (The team has some huge surprises in store for Elastic Grid platform users in 2015.)


Symantec Grid Campaign Helps World PC Create a 28.5% Appointment to Lead Ratio

By on 17th December 2014

      “Grid is a good tool for promoting and awareness. Did not come across such email marketing tool before – with a microsite.” Symantec Grid Campaign Partnering with Symantec gives World PC access to demand generation campaigns on


Computer Network System Gains Exposure with F5 Grid Campaign

By on 16th December 2014

   “We like the reports the Grid provides and the lead alerts which allow us to see who is interested in our campaigns. The Grid helps us to be visible on the market.” F5 Networks Grid Campaign Partnering with F5


Westcon’s F5 Grid Campaign Generates $120K Pipeline

By on 12th December 2014

      “We’ve run about 10 Grid campaigns so far for Westcon Solutions sub-companies across Asia and Grid has helped us to generate many leads and discover sales opportunities. It has been very good experience.” F5 Networks Grid Campaign


ADNET’s Brocade Grid Campaign creates a 50% Appointment to Lead Ratio

By on 12th December 2014

   “The Brocade Grid makes it easy to provide awareness.” Brocade Grid Campaign Partnering with Brocade gives ADNETaccess to demand generation campaigns on the Brocade Grid. The Grid helps them generate leads and win new customers. Campaigns on Brocade Grid


A Day in the Life of Angie Buckendorf

By on 5th December 2014

In this installment of our ‘A Day in the Life…’ series, we check in with Angie Buckendorf, Manager of the Elastic Grid Marketing Specialist Team for North and Latin America, based in Layton, Utah. Angie’s day starts peacefully. After dropping


Brocade Grid Campaign helps DDS create a $50K Pipeline

By on 4th December 2014

   “The Brocade Grid helps us get our name out there. It also helps people become aware of our partnership with Brocade.” Brocade Grid Campaign Partnering with Brocade gives Dallas Digital Services (DDS) access to demand generation campaigns on the

Elastic Grid News and Developments

NetApp’s Global Head of Demand Generation visits Elastic Grid Bucharest

By on 2nd December 2014

Cara Maguire, NetApp’s Global Head of Demand Generation, was recently in Romania for the first time.  In Bucharest to meet the Elastic Grid Marketing Specialist team, Cara wanted to offer her support to help increase the results for Campaign Express

Sun Results

Protected: Brocade Grid Helps Sun Datacomm Create $75K Revenue Pipeline

By on 30th November 2014

There is no excerpt because this is a protected post.

ICT Qatar

ICT Qatar’s F5 Grid Campaign Scores a 66.67% Appointment to Lead Ratio

By on 28th November 2014

      “The Grid is an important asset for our company because it does not just provide standard campaigns, but we could always customize our campaigns with PCS help.” F5 Networks Grid Campaign Partnering with F5 Networks gives ICT