We think it’s getting more complex. With partners at the center of revenue generation for the vast majority of IT vendors, responding effectively and rapidly to that burgeoning complexity is of paramount importance.
And with customers conducting up to 80% of their research and decision making before contacting sales, you can’t just give your partners a few emails, landing pages and a couple of direct mail pieces and expect them to get results. You have to provide them with tools to automate fully-cooked demand generation campaigns.
Join Cameron Avery, CEO of Elastic Grid, on 15 May as he outlines the complexities of through-partner marketing and how you can simplify B2B campaign automation for your partners.
During this session he’ll illustrate how our fully-responsive, cloud-based B2B marketing platform works. See the results it’s getting, and find out what IT vendors and their partners think of this partner-centered marketing automation platform.
To give readers a better understanding of the ‘who’ behind Elastic Grid, we’re kicking off a series of posts titled ‘A Day in the Life…’. It showcases the team working on Elastic Grid around the world. We start the series
Introducing Elastic Grid To the tune of Buffalo Springfield, “there’s something happening here”. If you’re a regular reader, then you’ll have noticed that our development team is going through a growth spurt, with developers, UX designers and QA testers coming
In our second Partner Spotlight post, we pointed out how the benefits of a partner-centered demand generation platform were helping partners in China achieve great Grid results. In this post, we turn our attention to a quick review of partner
In the previous blogs for this series, we looked at ways to put your partners at the center of your universe. It’s now time to acknowledge that you are probably not the only person in their world, and that it
In our first Partner Spotlight post, we pointed out the benefits of a partner-centered demand generation platform. Over 3,800 partners have so far run campaigns on Elastic Grid, globally. When partners get to market, they want to have everything they
If partners don’t believe campaigns will produce results, why would they choose to run them? Supply them with campaigns designed to succeed and you ensure that your campaigns are the ones adopted and pursued with greatest energy and focus. In
Elastic Grid already provides you and your partners with the platform and tools needed to run successful demand generation campaigns with ease. But right now, our team of talented developers is busily working on some improvements that will make executing
Once you’ve put technical and human support in place for your sales partners, it’s time to look at their main selling tool – the content of your communications. There’s no arguing that great content drives great results. Your partners are
Fast and steady wins the race Elastic Grid Campaign Blueprints simplify Grid campaign creation, helping you to generate leads sooner. They combine best practice responsive design with the flexibility to make the most of your messaging and marketing assets, while