B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blog

Elastic Grid News and Developments

Elastic Grid Powers the New Juniper Marketing Concierge in EMEA

By on 23rd May 2015

Late last year, Juniper’s partners in EMEA were abuzz with news of the impending transformation of Juniper’s partner demand generation platform, the Juniper Marketing Concierge (JMC).

Word spread quickly that the new platform would feature an easier to use interface, improved analytics, and a searchable collateral library. It was billed as a more effective way to rapidly generate leads and close more sales. And, Juniper would host the JMC on Elastic Grid.

Lofty expectations were set, and not long after, were soundly exceeded.

Since its launch in February, the new and improved, Elastic Grid powered JMC has helped Juniper’s EMEA partners generate over US$1 million in sales pipeline. And it’s thanks in large part to the efforts of our Grid Marketing Specialist (GMS) Team based in Bucharest, Romania. They form the backbone of that region’s JMC Marketing Support Program.

Juniper EMEA GMS Team

Ramzi, Alexandra, and Igor, otherwise known as the JMC Marketing Specialist Team.

Offering support in multiple languages, including English, French, German, Arabic, Russian, and Romanian, the Bucharest GMS Team, known to Juniper’s EMEA partners as the JMC Marketing Specialist Team, are one of the driving forces behind the rapid partner uptake of the new JMC. Their role is simple: help partners set up, launch, and optimize their JMC campaigns to generate leads for Juniper solutions.

Earlier this month, Louise Hunter, Senior Marketing Manager for EMEA Partners and Commercial at Juniper, made the trip to our Bucharest office to learn more about the support our Bucharest GMS Team offers Juniper’s EMEA partners. Spending three days with the team left her suitably impressed, remarking:

“There is no doubt in my mind that the JMC Marketing Specialist Team will enable our partners to deliver excellence in partner marketing execution. They are already experts in how to launch integrated multi-touch email and social media campaigns that are available for partners to customize and co-brand using our new JMC Platform.”

Bucharest office

Inside the bullpen: the Bucharest GMS Team hard at work helping Juniper’s partners optimize their JMC campaigns.

So far, the Bucharest GMS Team has helped Juniper’s EMEA partners launch 52 campaigns, with the Branch Security campaign accounting for 40% of those launches.

And it’s not just Juniper’s EMEA partners who are capitalizing on the new and improved JMC. Take a look at our partner spotlights to discover some of the great results Juniper’s partners are generating around the world with the support of our global GMS Team.

If you’re looking for a simple, yet powerful way to help your partners generate leads, the Elastic Grid demand generation platform, backed by our global GMS Team, can help you get results. Juniper’s EMEA success story just proves it. Like Juniper, you too can start with a pilot, and watch your through-partner/channel marketing achieve phenomenal success. Contact us today to request a demo.

Stay tuned for our next post.


Release Notes – May 2015

By on 22nd May 2015

Release Notes? Release Notes replace our regular monthly Platform Updates. Stay tuned for these regular updates following each of our agile platform development sprints. Enhancements 1. Application Navigation Menu interaction upgrades for ease of use. (Just right-click.) 2. Contacts Page Enhanced performance

Cloud city PR Results

AWS Campaign Helps Cloud City PR Generate $1.2M Revenue Pipeline

By on 21st May 2015

    “Our KPI and campaign metrics speak for themselves. The process is measurable and in real-time. We’ve had an extremely successful experience using AWS Grid. The intuitive interface, campaigns presets and automation allows us to focus on our key

skybrid results

AWS Grid Campaign Helps Skybrid Generate $1M Pipeline

By on 19th May 2015

    “The campaigns are easy to use, well structured, and very professional. The interface is intuitive and has the right features.” AWS Grid Campaign Partnering with Amazon Web Services (AWS) gives Skybrid access to demand generation campaigns on the AWS


How We UX | The Elastic Grid User Experience Design Process

By on 19th May 2015

Elastic Grid is heavily focused on delivering the best end-to-end user experience we can (from interface to face-to-face). Transitioning the platform from an administrative utility for sales teams to a user-friendly marketing engine is an ongoing, ever-evolving process. In this series

Results mainline 100k

Red Hat Campaign Helps Mainline Information Systems Generate $100K Revenue Pipeline

By on 18th May 2015

   “This series of campaigns has worked great for creating new opportunities.” Red Hat Campaign Partnering with Red Hat gives Mainline Information Systems access to Red Hat demand generation campaigns on Elastic Grid. The Grid helps them generate leads and win new customers.

Mainline Results

Red Hat Campaign Helps Mainline Information Systems Generate $50K Pipeline

By on 14th May 2015

   “One of the best campaigns we have run in a few years! The better go-to market message has been good for uncovering new opportunities” Red Hat Campaign Partnering with Red Hat gives Mainline Information Systems access to Red Hat


6 Ways to Grow Your Influence on Twitter

By on 12th May 2015

How did Elastic Grid grow its Twitter followers by 1,500% in less than 6 months? It all started by asking ourselves two very simple, yet important questions. What’s the purpose of our Twitter feed? And, what’s our end goal? Once our

Teoma Results

Brocade Campaign Helps Teoma Systems Generate $150K Revenue Pipeline

By on 11th May 2015

 “Elastic Grid helps us to get content out to a lot of people very easily. We continue to refine and compile our target list, and the message is scheduled and delivered to them on a regular basis with minimal effort


Campaigns That Went Live on Elastic Grid: Apr 2015

By on 7th May 2015

Backup Exec 15: Protection Today for Tomorrow The Backup Exec 15 campaign is now available in English on Elastic Grid. Endpoint Protection Best Practices The Endpoint Protection Best Practices campaign is now live on Elastic Grid in English. SEP NAC Free & Device Control The Symantec Endpoint Solution campaign is now live