EU Data Protection

EU Data Protection Changes and its Implications

By on 29th April 2016

As most of you who have an interest in Data Protection know, in October 2015, the European Court of Justice passed a judgement declaring the EU-US Safe Harbor Agreement “invalid” (see more information here: http://www.export.gov/safeharbor/). The lack of “trust” following the NSA debacle in the US no doubt had an impact on the decision. However, with the exponential growth of the internet globally, more emphasis will be placed on data protection across more countries and regions to come.

This change effectively means that any transfer of personal data from the EU to the US must now adhere to much stricter protocols around compliance. In order for an EU based company to move any contacts outside of its borders, a contract needs to be drawn up and signed by the two parties declaring how they’ll be managing personal data. Inefficient to say the least.

This created huge issues in the SaaS industry, with personal data literally being moved around the world every millisecond. This affected:

  • HR systems (how employee details are being stored and managed)
  • Sales/CRM (how lead/prospect/customer information is stored and managed)
  • ERP systems (how customer data is stored and managed)
  • Banking systems (how customer data is stored and managed)
  • Marketing systems (how lead/prospect information is stored and managed)
  • And the list goes on…

There’s still a long way to go before a resolution is worked out. But the good news is that the first steps have been taken by the EU parliament in ratifying the new Data Protection Regulations, which are due to come into effect by July 2016. The key changes are:

  • A right to be forgotten
  • “Clear and affirmative consent” to the processing of private data by the person concerned
  • A right to transfer your data to another service provider
  • The right to know when your data has been hacked
  • Ensuring that privacy policies are explained in clear and understandable language
  • Stronger enforcement and fines up to 4% of firms’ total worldwide annual turnover, as a deterrent to breaking the rules.

Further details will be released soon, but for the most part many businesses will not be affected providing they already adhere to their obligations around personal data management. Here are a few quick pointers to ensure you’re being compliant – even if you aren’t handling any EU based contacts:

  • Do you have consent from the individual that you can actually store their contact information?
  • Does your privacy policy outline how you manage their contact details?
  • Is your team trained up on how to handle personal contact information?
  • If you’re a “data controller” (i.e. A telemarketing firm or marketing platform handling someone else’s contact database), that you ensure your team is aware of their obligation on keeping the personal data safe.
  • When running a digital marketing campaign, you ensure you have a one click unsubscribe embedded in every email (and you never email them again), along with contact details (i.e. Company name, address, phone, etc.) for the recipient to get in touch with you.

All these items should be common sense, but it always pays to have a refresher. It might also be an opportune time for you to perform an audit on your own data protection practices to ensure you are actually compliant.

Stay tuned for further updates leading up to the implementation of the new EU Data Protection Regulations.

press-release-2

Elastic Grid And Leadtail Release Social Insights Report On How Channel Marketing Leaders Engage On Social Media

By on 26th April 2016

April 25, 2016, Los Gatos, CA. Elastic Grid, a B2B channel marketing platform, in collaboration with social insights research firm Leadtail, today released a report on the social media behaviors of 368 channel marketers in North America and Europe. The

annoying-sales-01

10 Things Annoying Sales People Do

By on 22nd April 2016

Think about the last sales interaction you had that left you feeling annoyed. I recently had an experience where a sales rep insisted on having a call although I was a repeat customer and simply needed a quote. He then

boost

How Social Influencers Impact Channel Marketing

By on 15th April 2016

Social media tracking demonstrates a clear representation of how topics and themes evolve. Jointly, its rise made it easier for determined individuals to influence opinions, spark debate and create chaos. This scenario has given rise to influencers. Influencers have diverse

content-is-king

Content Is Still King, Are You Committing Regicide?

By on 8th April 2016

With the advances in mobile technology and faster download speeds delivering anytime, anywhere connectivity, there’s so many ways for companies to communicate and interact with consumers. And there has never been more avenues to access content. From blogs to web

eSource Capital

eSource Capital Uses Elastic Grid to Source Over $230K in Revenue

By on 6th April 2016

“Basically we just had to set up Elastic Grid and monitor the results.” – Ana Luisa Vegas, Marketing Manager at eSource Capital Recognized as one of the most important Google Premier Partners in the North, Central and South American regions,

Release Notes graphic

Release Notes – April 4

By on 4th April 2016

Release Notes Stay tuned for these regular updates following each of our agile platform development sprints. 1. Contacts Group totals are shown in Campaign Scheduler and in Manage Groups section. Gain better visibility and manage contacts more easily   Unsubscribes are now

analogue-in-digital

Are You An Analog Business In A Digital Marketing World?

By on 31st March 2016

Take a ride on public transport or sit on a park bench and look around at the number of people completely fixated on their smartphones. Even those who are just about to walk into a pole. Although it’s hard to believe,

help-your-partner-grow

3 Ways to Help Your Channel Partners Grow

By on 24th March 2016

Identifying the best and most profitable partners operating in the right target markets; building common, effective go-to-market strategies; and having mutually beneficial and collaborative relationships are the foundation for success. But remember not all channel partners are made equal. Partners

lightbulb

7 Tips for Long-Term Sales Success

By on 18th March 2016

Creating an effective long-term sales strategy requires market knowledge, competitive awareness, understanding current trends and recognition of your company’s strengths, weaknesses, opportunities and threats. Here are 7 long-term tips to help you succeed: 1. It starts with setting goals Most