B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blogg

B2B Channel Marketing Blog

Elastic Grid

Elastic Grid Platform Updates: Nov 14

By on 24th November 2014

Elastic Grid platform updates reinforce our ongoing commitment to removing complexity from campaign automation. We’re all about making the Elastic Grid demand generation platform simple, yet powerful. This keeps our agile development team working tirelessly on existing feature enhancements, as well as the release of new features.

We continue to listen to feedback from clients and their partners alike. The team has some huge surprises in store for 2015, but for now, let’s take a look at what was released into production last month.

Before we get into it, if you missed our last platform update, you can find it here.

Push Leads from Elastic Grid to Salesforce

In our last post, we told you to stay tuned if you’re using Salesforce. Here’s why:


Elastic Grid’s simple, built-in Lead Nurture CRM system lets your partners nurture their leads and record all activity per contact and per campaign, with a simple interface.

You can now push your Leads and actionable data from the Elastic Grid Lead Nurture CRM into your Salesforce account.


Please note: The Salesforce API integration guidelines mean that you or your reps need to have a Salesforce Sales Cloud Enterprise or Unlimited account to connect.

Over time this is going to help maintain consistency between marketing and sales teams. Passing marketing qualified leads from your Grid campaigns to your sales teams just got a whole lot easier. And, you’re one step closer to closing the loop between leads generated via Grid campaigns with opportunity registration.

And that’s not the end of the story for Salesforce integration. More news soon.

Launch and Execute Today


There was a time when you set up your campaign and the launch time defaulted to the next day. Now you can set up and launch your campaign on the same day! Get your campaigns to market faster than ever before, generating leads sooner.

If coffee, lunch, or a meeting beckons, when you leave your screen, we hold the dates selected. When you return, if the date/time happens to have shifted into the past, then just update the time. You can still launch same day.

Campaign Availability Based on Accreditation Level

Enjoy a more personalized experience.


Wondering why you’re seeing campaigns from other regions or disciplines that don’t apply to your go-to-market strategy? Now you won’t have to. If you can see it, you can launch it!

These are just some of the updates that went live in October. Contact your Elastic Grid Marketing Specialist for more details or contact us to request a demo.

Simple, automated, co-branded campaigns including responsively designed emails and landing pages, web banners, and integrated social media are available to partners on Elastic Grid from a number of vendors. And you can manage it all from a single pane view.

Feel free to check out recent Partner Spotlights to see the great results partners are getting across vendor campaigns on Elastic Grid, around the world.


A Day in the Life of the APAC GMS Team

By on 18th November 2014

In this installment of our ‘A Day in the Life…’ series, we check in with our Elastic Grid Marketing Specialist (GMS) Team in Sydney, Australia. Meet Anfernee, Shannon, and Fergie, our hardworking team of Marketing Specialists who help partners in


The Power of AdWords (Part 2)

By on 12th November 2014

Why should marketers care about AdWords? Put simply, it’s one of the most efficient and measurable ways to promote products or services. According to Google, AdWords allows you to reach 80% of global internet users. And perhaps more importantly, you don’t

Data Vizion

Brocade Grid Campaign helps Data Vizion generate $300K Pipeline

By on 11th November 2014

  “The campaign is good for sales, it gets our logo out there and provides good branding. The Grid is a bundle of helpful resources. It is a great tool for our small company that is not a household name.


The Power of AdWords (Part 1)

By on 7th November 2014

Launched at the beginning of the 21st century, AdWords is Google’s very own online advertising service. The platform allows you to create personalized Ads that can display in response to a relevant Google search query. Nowadays, pretty much every “mainstream”


Melbourne Cup Day at Elastic Grid

By on 2nd November 2014

As one of the richest horse races in the world, the Melbourne Cup is not only Australia’s premier sporting event, but our crowning cultural celebration. Steeped in dignified tradition, it’s a day when Australians are at their finest. Gentlemen suavely impress in

Bird Rock2

Protected: Juniper Grid Campaign helps Bird Rock Systems generate a Pipeline of 100K with a 33% Appointment to Lead Ratio

By on 31st October 2014

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Symantec Grid Campaign Helps InteliSecure to a 26.7% Appointment to Lead Ratio

By on 31st October 2014

“It has made my role easier in that we don’t have to create content and it helps us track how our sales teams are doing. It has also assisted the sales team with following up with prospects we have spoken


Red Hat Grid Campaign helps Compucom generate a 22% Apppointment to Lead Ratio

By on 31st October 2014

    “ It has definitely made my role easier ” Red Hat Grid Campaign Partnering with Red Hat gives Compucom access to demand generation campaigns on the Red Hat Grid. The Grid helps them generate leads and win new


F5 Grid campaign generates 100% Appointment to Lead ratio for TelExcell Information Systems

By on 31st October 2014

  “It’s a useful platform for discovering sales opportunities.” F5 Grid Campaign Partnering with F5 gives TelExcell Information Systems Limited access to demand generation campaigns on the F5 Grid. The Grid helps them generate leads and win new customers. Campaigns