B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blog

B2B Channel Marketing Blog

Elastic Grid News and Developments

Marketing Innovation with the Elastic Grid Collateral Library

By on 21st April 2015

Our recent survey revealed that content marketing support is the most desired type of marketing support partners want from vendors, accounting for 35% of responses.

It’s no surprise then that our vendor clients and their partners are increasingly discovering the benefits of the Collateral Library within the Elastic Grid partner demand generation platform.

As a one-stop-shop for partner education, enablement, and empowerment assets, the Collateral Library allows partners to quickly and easily search for, and download, a range of ready to use collateral. Available in multiple languages, these assets play an important part in helping partners generate leads and close sales for their vendor’s solutions.

A central, easy-to-use repository for collateral

Partners can leverage a wide range of sales tools and marketing assets, including email templates, sales resources, call scripts, copy blocks, ad banners, solution briefs, white papers, videos, and much more. It’s all in the one place, and assets are accessible anytime, from any device.

Download assets with just a few clicks

The Collateral Library provides an easy-to-use layout to help partners leverage collateral fast. They can search for collateral organically with the search bar, or they can refine their search for specific solutions, Grid campaigns or even languages (or a combination of these three).

For quick and easy access, the most popular collateral asset types appear under the search field on the right hand side of the page. And partners can save time searching for campaign specific collateral by simply clicking on the campaign tile at the bottom of the page.

Collateral Library screen


Going beyond content marketing support

In addition to content marketing support, our survey reveals that 17% of partners seek event marketing support. In this regard, the Collateral Library delivers. Partners can download Event Kits to simplify the entire event planning process, from sending initial invitations, all the way through following up and thanking attendees.

Partner education is also a big part of the Collateral Library. Partners can download best practice documents to help optimize their Grid campaigns, and access go-to-market strategies to help them streamline their sales process.

And with the Collateral Library’s Campaigns-2-Go feature, partners can access everything they need to run a Grid campaign on a third-party marketing automation platform. It’s as simple as downloading a HTML file and integrating the campaign into their chosen platform. Email and landing page templates, copy blocks, images, and resources are all included.

Contact your Elastic Grid Marketing Specialist for more details about the Collateral Library. Or if you’re new to the Elastic Grid partner demand generation platform, feel free to request a demo. These recent Partner Spotlights showcase how partners are getting great results with their vendors’ campaigns on Elastic Grid, around the world.

Stay tuned for our next post.

ETA2u results

NetApp Campaign Express helps Eta2U generate $280K Pipeline

By on 20th April 2015

    “ The tool is perfect. ” NetApp Grid Campaign Partnering with NetApp gives Eta2U access to demand generation campaigns on the NetApp Grid. The Grid helps them generate leads and win new customers. Campaigns on NetApp Grid (hosted

Syscom Technologies results.png

AWS Grid Campaign Helps Syscom Technologies Generate $50K Revenue Pipeline

By on 18th April 2015

      “AWS Grid marketing has helped Syscom build a cloud practice and expose Syscom to a broader audience while limiting the time and investments that would be necessary if we created this type of go-to-market strategy on our


Agencies Love Elastic Grid

By on 17th April 2015

Ever wondered what marketing agencies using Elastic Grid really think about our platform? OnChannel help leading technology vendors deploy business development programs that deliver a competitive advantage. Tony Inkster, former NetApp Account Director, OnChannel UK&Ireland, recently moved on from OnChannel. Tony


Elastic Grid Updates: Apr 15

By on 17th April 2015

April 15 Updates Before we take a look at what new features or enhancements were rolled out on the platform last month, here is a link to our previous platform updates just in case you missed them. Contact Upload Updates We’ve improved the Contact Upload process. We’re


83.3% Appointment to Lead Ratio from Brocade Grid Campaign for KWCG

By on 16th April 2015

      “The tool has worked great for sparking interest, we have started conversations and made good contact with prospects. I’m excited because I know good deals will come.” Brocade Grid Campaign Partnering with Brocade Communications gives KWCG access


Native Advertising, What You Need To Know (Part 2)

By on 15th April 2015

Haven’t heard about native advertising? Now is the time to read the first part of this two-part series. Now, if you’re not convinced you need to know more about Native Advertising, then BI Intelligence findings may make you think twice: Spending on native


3 Reasons Why Alliance Campaigns Get Results

By on 10th April 2015

Situation: You’re at the grocery store and realize you’re out of milk. So what do you do? You go to the dairy aisle and grab a gallon of 2% (cuz, you know, you’re watching your figure, but not that much),

DOS result

F5 Grid Campaign Helps Compuequip DOS Generate Another $750K Revenue Pipeline

By on 10th April 2015

“Indeed, F5 campaigns launched through the Grid tool have helped us gain visibility into what our customers’ interest in F5 solutions and at what level. Thanks to the Lead Alert information received about client campaign activity, we gain insights into the ailments of


Native Advertising, What You Need To Know (part 1)

By on 9th April 2015

  Breakfast is, without doubt, my favorite meal of the day. When garnished with updates from Twitter, Mamamia The Guardian and LinkedIn top marketers, it gets even better. Naturally, I had to attend King Content’s Breakfast “Native Advertising: Beyond The Hype.”