Welcome to Elastic Grid's Channel Marketing Blog

Welcome to Elastic Grid's Channel Marketing Blog

Welcome to Elastic Grid's Channel Marketing Blog

Welcome to Elastic Grid's Channel Marketing Blog


5 Tips to Enhance B2B Twitter Engagement

By on 26th July 2014

In our last post on social media, we highlighted how 92% of B2B organizations use Twitter as part of their through-partner marketing strategy, but only 25% feel it’s useful. Make Twitter work for your organization with these 5 tips:

  1. To get followers, you must follow

Follow thought leaders, industry experts, academic institutions, and major online publications. Not only will you receive a lot of great content, but you can also follow their followers. This is a quick way to increase your own. Not everyone will follow you back, but many will.

  1. Boost engagement with images

Twitter is now a lot more visual. With in-stream image previews rolled out late last year, images now automatically appear in a user’s timeline without having to click on a link. The change isn’t without reason. Images boost retweets by 150%, favorites by 89%, and clicks by 18%. But beware. Twitter automatically crops images, so ensure yours are optimized.

  1. Maximize exposure with #hashtags

Twitter reports that hashtags increase retweets by 16%, and recommend using no more than two per tweet to avoid confusing, annoying, and potentially losing followers. In fact, using more than two hashtags can decrease Tweet engagement by 17%. A good rule of thumb is to focus on your update first, and if it adds value, include up to two hashtags.

  1. Optimize content for best impact

Studies show that tweets shorter than 100 characters generate 17% more engagement. For tweets with links, 120-130 characters achieves optimal click-through rate, with link placement 25% of the way through. According to Twitter, a video URL increases retweets by 28%, a quote by 19%, and digits by 17%.

  1. Don’t be afraid to ask

Dramatically increase response rates by simply asking people to ‘download’, ‘retweet’, ‘follow’, or reply to a tweet. When requesting a retweet, remember your manners. Tweets that say ‘PleaseRT’ get three times more retweets, and those with ‘Please ReTweet’, four times more. And make sure you give a timely response. Use @ to reply to tweets or when you mention other companies. Frequently engaging your followers in conversations injects that human element you need to avoid being perceived as just another stale corporate mouthpiece.

Stay tuned for our next post.



Improve B2B Lead Generation with these 5 Tips

By on 24th July 2014

Your prospects are busy. In an age of instant gratification and information overload, they don’t have time for extraneous information. They won’t read your email, click that CTA, or make the call if your solution’s benefit to them is not clear. Free

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7 B2B Social Media Tips

By on 17th July 2014

Social media is now an established element of the corporate marketing mix. According to a Harvard Business Review study, nearly two thirds of organizations use social media, yet only 12% feel they use it effectively. Maximize your through-partner marketing with


8 Marketing Animation Best Practices

By on 12th July 2014

Through the power of storytelling, animations engage and inform in a way landing pages, emails, and social media can’t. With YouTube now the second largest search engine, and Google rankings favoring videos, animations can help you reach a wider audience,


7 Ideas to Rethink the Infographic

By on 11th July 2014

The original wisdom behind the infographic is simplicity―to present information in a way that not only engages visually, but utilizes the ability of graphics to communicate ideas and statistics quickly and effectively. Many digital marketers ignore that familiar refrain central


Top 5 Ways to Avoid Email Marketing Mishaps

By on 5th July 2014

Are your email click-through rates low compared to your open rates? Your copy may be to blame. Last month we outlined some email marketing best practices. Next time you write email copy, keep the following list on hand to avoid:


6 more questions about through-partner marketing. Answered.

By on 28th June 2014

In our last post we answered 5 questions raised following our recent webinar “B2B Campaign Automation. Simplified.” Here are the balance of questions answered during that Q&A session. Thanks again to all participants. 1. Regarding your case study with Symantec in APAC,


5 questions about through-partner marketing. Answered.

By on 26th June 2014

Our recent webinar “B2B Campaign Automation. Simplified.” outlined the complexities of through-partner marketing and how you can simplify B2B campaign automation for your partners with a fully-responsive, cloud-based B2B marketing platform like Elastic Grid. The Q&A session that followed covered a


7 Best Practices for Purchased Contact Lists

By on 21st June 2014

In our previous post on telemarketing, we touched on what to look for in purchased contact lists. Today we’ll expand on that, and look at how to make the most of them: Specify the contacts you want When you purchase a


6 Best Practices for B2B Telemarketing

By on 19th June 2014

B2B telemarketing is an invaluable lead nurturing tool to complement your marketing campaign, but its success often comes down to what you do before you start calling… 1. Purchase the right list A purchased list can help you quickly find